Luxury Hotels Depend on Branded Designers to Help Sell Residences

The development of luxury hotels and apartment buildings has led property owners to think outside the box when it comes to attracting residents. Gone are the days of hoping that the lure of fifth avenue real estate is enough to draw interest and attract people to purchase or rent in a building. Potential residents are interested in design and architecture when looking at buildings. With celebrities using certain interior designers and being fans of particular architects, those that can afford luxury living in New York City are following suit of the rich and famous, wanting a home built or creatively furnished by big name architects or designers. A sales team can use all of their proven strategies to sell units, but sometimes it's the name-dropping that gets the signature on the contract.

Price Brings Higher Expectations

With the rising cost of fifth avenue real estate, the expectations of residents are also rising. Buyers want a turnkey experience when they purchase a New York City apartment or home, and that means the entire place should be fully furnished and decorated in a style that exudes elegance and embraces the luxury of NYC living. Many interior designers are becoming celebrities in their own right, designing rooms or whole homes for the rich and famous.

Once an interior designer becomes well known, property owners begin requesting their services and buyers start to become familiar with the names. It's not uncommon for a potential buyer to look at an apartment or penthouse simply because a certain designer's name is attached to it. It's also not uncommon for a sales agent to close a deal because a buyer desires an apartment designed by a particular interior decorator.

Finding Out Who Designed a Building

If you're in the market for fifth avenue real estate and desire to live in a complex designed by a certain designer, speak to the sales team. Many new buildings are proud to advertise who not only designed the architecture of the building but who designed the interiors. It's not difficult to find a building designed by a famous designer, and more developers are taking notice of which designers attract buyers.